The Prosci ADKAR® Model is a goal-oriented change management model that guides individual and organizational change. Created by Prosci founder Jeff Hiatt, ADKAR is an acronym that represents the five tangible and concrete outcomes that people need to achieve for lasting change: awareness, desire, knowledge, ability and reinforcement.
By outlining the goals and outcomes of successful change, the ADKAR Model is an effective tool for planning change management activities, equipping your leaders facilitating change, and supporting your employees throughout the change.
“Working our Adoption and Change Management program through the ADKAR Model gave us a higher degree of engagement… We were treating people differently.”
A MODEL BASED ON CHANGE MANAGEMENT BEST PRACTICES
Focus on Driving Individual Change
Simple Framework
Clear Goals
Common Change Language
Organizational change begins with managing individual change
Change is often a complex and difficult process—and it’s inevitable. The most commonly cited reason for project failure is problems with the people side of change. Yet organizations often invest more in the technical side of change than in leading impacted people through times of change.
The first step in managing any type of organizational change is understanding how to manage the change that a single individual is experiencing. Driving successful change in individuals and organizations requires new thinking, new models for change, and new tools.
The Prosci ADKAR Model is proven to help organizations achieve the greatest benefits from their change initiatives.
This guide will accelerate your understanding of the Prosci ADKAR Model and its application for personal and organizational changes.
This guide:
- Walks you through each of the five elements of successful change
- Provides examples of the ADKAR Model in action
- Ends with a quick exercise so you can start to put the model into action in your own life or work
The ADKAR Model simplifies change by providing a simple, structured framework and a common language to manage and talk about it. Learn more about the ADKAR Model and how you can apply it!
